Monitoring a website is very important more so if it is your traffic that you are tracking. Failure to do is likely to lead to almost sixty percent difference in your overall lead generation as far as your business is concerned. Now, sixty percent is a figure that you definitely can’t ignore having in your mind the stiff competition out there. Therefore, if you have not put in place the appropriate procedures for monitoring your traffic for enhanced sales, here are some tips that will be of great benefit to you.
Analyze the visitors landing
This is great information to have. Generally, there are three ways that bring visitors to your website:
Optimize your site for speed
Users now expect a quickly loading website and a slow site can actually negatively affect your rankings. Try using a website like Pingdom or GT Metrix to show you any areas of your site that may need improvement.
The direct visitors already know about your company and visit your website to look for particular details. These people may be your prospects or customers.
Through search engines
Basically, these visitors are hot prospects that may be searching for services or some solution for their needs. They rely on the search engines to figure out any potential providers within their reach based on your company’s credibility, website content, availability and affordability of products as well as services among other supporting factors.
Through reference links
This is a powerful way of getting to a landing page. When visitors get to know about you via references from other websites, these indeed, talk about your brand and credibility. Various SEO firms such as The Kansas City SEO Group and others argue that if one is able to get a precise data about such channels, they can then focus on improving their site making it traffic friendly. One can utilize such free software as StatCounter and Google Analytics for this purpose. Such insights help them determine what keywords they should target in their online marketing campaigns.
Check average time visitors spend on each page
This is another greatest way of realizing the least viewed and the most viewed pages. You can, therefore, used this data to execute some changes such as converting the least viewed page into informative pages or removing them entirely if need be. Another change can involve making your most viewed pages much more effective so as to retain and attract visitors. The Kansas City SEO experts recommend such changes as they will definitely increase the average time that visitors spend on your website. Eventually, you will have a greater business opportunity. Once again, such software as StatCounter and Alexa can be of significant help here.
Check before visitors exit
This is still another crucial thing that you should monitor. Immediately visitors start searching your website you have to keep a time track of their movements and their browsing flow up to the last page they view before leaving. This will assist you in the analysis of the kind of information flow that visitors prefer.
The Kansas City SEO Group specialists will advise you to initiate a live chat support to encourage such visitors to chat for extra information if they spend more time.