Blue Agave Software Selected by Coty Inc.
Innovative Retail Execution Solution Automates Root Cause Analysis and Drives Daily Retail Replenishment
Cambridge, MA (September 6, 2006) - Blue Agave Software today announced that Coty Inc. has selected Blue Agave's Retail Channel ExecutionT solution to improve daily replenishment and fulfillment performance for their Wal-Mart channel in the United States, Canada, and Mexico. The software will continuously evaluate Coty's Wal-Mart Retail Link® data in order to consistently predict demand-driven retail issues such as stock-outs, excess inventory, late orders, and forecast variances, pinpointing root cause, and guiding timely resolution.
"Blue Agave offers something that no other solution delivers - an intuitive, easy-to-use system that drives our daily replenishment and fulfillment execution," said Michael Ferrara, Senior Vice President, Marketing, Coty Inc. "Everything we need to make consistent and timely decisions is right there - identification and prioritization of issues, automatic analysis to determine root cause, even tools to collaborate and take action with our retailers. With Blue Agave, we will have all of this information at our fingertips, without spending tedious hours logging into multiple systems or scouring reports to find and understand store-level issues."
Blue Agave's Retail Channel Execution is a family of integrated applications that apply business rules to the access and evaluation of retailer-provided point-of-sale data, including Wal-Mart's Retail Link. The software proactively identifies revenue-impacting issues, determines root cause, recommends options to respond, and guides resolution through a workflow based on the organization's best practices. All of this occurs within an intuitive visual environment that, for the first time, gives consumer goods suppliers real-time insight into all aspects of their retail performance down to the store/SKU level on a daily basis.
Enhanced Root Cause Capabilities
The newest release of Blue Agave's application set includes enhanced root cause capabilities that provide users with immediate insight into why retail execution issues are occurring. Following retailers' and suppliers' rules, the software first determines whether an issue has an internal supply chain cause such as a missed must arrive by date (MABD) or low fill rate. If no internal cause is found, the software will then look for store-related demand causes such as incorrect replenishment settings, forecast variances, or on-hand adjustments. With a click of the mouse, the root cause evidence uncovered by Blue Agave is easily attached to communications to the retailer with requests for replenishment adjustments.
"The retail market is a fast-paced business; if you're trending toward an out-of-stock, you can't afford to wait hours or days while you figure out why," said Doug Percy , President and CEO of Blue Agave Software. "Blue Agave tells you exactly where you're trending out-of-stock, why it's happening, and what to do about it - before consumers encounter an empty shelf. With the dramatic reductions in network inventory that retailers are demanding today, suppliers need to be more responsive to the early clues of when and where problems are occurring - Blue Agave enables them to do this."
With the improved ability to find and take action to prevent stock-outs and excesses with Blue Agave, Coty anticipates a significant and rapid return on their investment.
About Coty
Coty Inc. is the largest fragrance company in the world and one of the leaders in global beauty with annual net sales approaching USD $3 billion. Coty Inc. operates in over 25 countries and sells its products in broad and select distribution channels in over 80 markets spanning the Americas , Europe and Asia.
Coty Inc., comprised of the Coty Beauty and Coty Prestige divisions, has a diverse portfolio of over 35 distinctive celebrity, designer and lifestyle brands. Top sellers include Calvin Klein, Adidas, Rimmel, Davidoff, Lancaster, Jennifer Lopez, Jil Sander, Joop! and Kenneth Cole. Additional distinguished brands include Aspen, Astor, Baby Phat, Calgon, Celine Dion, Cerruti, Chopard, Chupa Chups, David & Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jette Joop, Jovan, Marc Jacobs, mary-kateandashley, Miss Sixty, Miss Sporty, Nautica, Nikos, Pierre Cardin, Sarah Jessica Parker, Shania Twain, Stetson, the healing garden, Vanilla Fields, Vera Wang and Vivienne Westwood.
About Blue Agave Software
Blue Agave Software enables consumer products companies to improve replenishment, demand management, and fulfillment execution with their retail customers. Its Retail Channel ExecutionT family of integrated applications delivers real-time, store/SKU-level insight into demand-driven operating issues. These applications anticipate problems, present the issues in an intuitive visual environment, and guide timely, informed resolution. Blue Agave's customers have fewer stock-outs, less excess, better forecasts, more successful promotions, and a more satisfied & profitable retail channel. Blue Agave applications are quickly deployed, delivering measurable benefits within 8-10 weeks. Blue Agave is a privately held company headquartered in Cambridge , Mass. and can be reached at www.blueagavesoft.com or (617) 621-3400.
Media Contact:
Susan (Horlitz) Barr
Marketing Communications Manager
Blue Agave Software
sbarr@blueagavesoft.com
617.621.3400 x210
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