Blue Agave Appoints Doug Percy President and CEO

Company Growth Fueled by Market Need for Demand-Driven Solutions

CAMBRIDGE , Mass. (August 3, 2004) — Douglas R. Percy has been named president and CEO of Blue Agave Software, Inc., the fast-growing company that gives consumer goods suppliers the first real-time solution for dramatically improving operating performance to simultaneously maximize service and revenue.

Percy brings more than 25 years of experience leading high-growth software and services companies in fast-moving markets. His expertise in enterprise sales, new business development and successfully managing rapid expansion, including an IPO, coincides with Blue Agave's increasing market traction. Percy replaces Joe Chappell, one of four company founders.

Percy was most recently CEO and chairman of W3Health Corp., whose decision support analysis system manages risk and controls costs for healthcare organizations, which, like manufacturers, must manage extremely complex supply chains. Percy's manufacturing industry experience includes nearly a decade at Pansophic Systems, where he was vice president and general manager of its applications software division. In just three years, he increased revenue more than 400 percent, and completed a significant acquisition and five strategic partnerships.

“Doug is the ideal leader for this next stage of Blue Agave's aggressive growth,” said John Mandile, managing director of Sigma Partners, one of Blue Agave's initial investors. “Throughout his career, he has continually driven mass adoption of innovative offerings by striking the right balance between vision and operational excellence.”

Blue Agave, which launched its core offering less than a year ago, recently announced Active Performance Management™ 2.0 and Retailer Service Excellence solutions, which extend the ‘action window' for consumer goods suppliers to avoid revenue-threatening problems and capitalize on new opportunities. Blue Agave's solutions leverage the most up-to-date retailer-provided sales and inventory data along with real-time information from internal transaction and planning systems to proactively identify any projected ‘mismatches' between supply and demand, and recommend the most profitable resolution strategies, based on the business's rules. The company's new strategic alliance initiative extends APM's foothold and supports the company's strategy for expansion into new markets.

“Blue Agave is leading the market for ‘demand-driven' solutions, helping consumer goods suppliers to become more responsive to constantly-changing customer demand,” said Percy. “The unprecedented, real-time insight into every aspect of the extended demand network that we deliver, gives our customers a competitive advantage in this fast-paced, retail-driven environment. It's an immense opportunity.”

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Active Performance Management is a trademark of Blue Agave Software, Inc. All trademarks are property of their respective owners.

About Blue Agave Software

Blue Agave Software helps consumer goods suppliers raise operational performance and maximize revenue opportunities by improving response to sudden and often unexpected shifts in supply, demand and logistics. Its Active Performance Management suite delivers millions of dollars in incremental revenue and cost savings, and helps companies meet service requirements by proactively resolving the most common operating challenges, such as stock-outs, late orders, excess inventory and material shortages. The software identifies and recommends actions for operational anomalies, monitors key aspects of business performance against company targets and provides root-cause analysis to successfully drive continuous improvement. Blue Agave is a privately held company headquartered in Cambridge , Mass. and can be reached at www.blueagavesoft.com or (617) 621-3400 .

Company Contact:
Susan Barr
(617) 621-3400 x210
sbarr@blueagavesoft.com