Secure Sockets Layer vs. Non Secure Sockets Layer

https vs http

Part 1

https vs http In 2016, Google announced that it was going to move towards favoring sites that offered additional protection for web users, by favoring sites that used the secure hyper-text transfer protocol, also knowns as https. You’ve probably seen the majority of websites you use begin with http. This is the more widely used, and is typically used when you don’t need high security. Up until now, you’ve likely seen https when performing online activities like shopping on a website, or doing online banking. However, Google is now asking webmasters to secure all website traffic, as a first step in making online activity safe for all, and to keep the bad guys out.

If you are in the search engine business, or work with clients whom you do SEO work for, here are some of the main points that Google put out to webmasters the world over. We tend to talk a lot about Google in our business, and the reason for that is about 80% of the Internet search engine traffic goes through that main provider. The good news is that when we offer up information and/or best practices, these also apply to other search engines like Yahoo and Bing. With that said, here are some of the main talking points that Google has brought up in regards to moving websites over to the https protocol, and how they may favor https going forward.

For webmasters, you’re probably familiar with using the search console. For this operation, there’s really no migration path, just need to put https instead of http when using this tool.

Do you perform split testing, also known as a/b testing? Currently, if you are using http, but want to perform a/b testing with using http vs. https, then you might consider using 302 redirects that are not cached and do a canonical back to the http version of the page you’re testing against. Another thing you need to be aware of is that you should not be blocking https traffic in the robots file hosted on your website. The canonical doesn’t guarantee that a uniform resource locator (URL) using http will be indexed, but it does send a strong signal that it should considered for indexing, so your chances are good that it will happen. When performing the migration from http to https, and it’s time to do the actual migration, there are some guidelines you should follow. When migrating, add 301 redirects from the http version to the https version, make sure that the canonical tag is on every page and pointing to the updated, new version.  Another item that deserves your attention here is complete an updated site map for both the http and https sites – this will assist Google in picking up all the changes that have been made. It has been mentioned a number of times that in the future, maybe 2017, that only the sitemap for https will be required. But for now, you’ll want to submit both http and https URLs.

When updating the website to make use of https, the website will need to use the https version of robots.txt file. However this is configured, you’ll want to ensure that it can be reached. And while you’re making these changes to the website, make sure that you don’t accidentally configure the site so that the http (regular) files and versions are blocked by the https (secure) robots.txt file. It’s very rare, but sometimes the reverse can happen. When in doubt, make a backup copy of the website you’re ready to make changes to, and test without the site going live. The last thing you want to have happen is a site getting lost or becoming unreachable because of something so simple being misconfigured.

On the topic of https vs. https,
SSL Secure Socket Layer

there’s a common misconception floating around that a website has to be all of one or the other. Not true, it quite possible to have a mixture of both non-secure and secure protocols within a website. For example, you may find that you (or your client who you do web services for) may want to have only administration pages set to use https, or maybe only have https set on an ecommerce website at the point of checkout. If you do decide to move to using just the secure hyper-text transfer protocol (https) for the whole website, we recommend that you perform the migration in sections, and don’t try to do it all at once. When doing something like this, take it on a project, don’t rush, check your work, and make sure that you have, at all time, a back out plan. Prior to making any major changes to a site like this, the best practice is to make at least two copies of everything, and have those copies be at different sites, or on different backup platforms. So you might do something like backup everything to a tape library, and then use an online service for making the second copy. It’s very unlikely that both will fail, and especially unlikely that both would fail at the same time. This step is very important, but believe it or not, it’s something that not too many webmasters or SEO companies think about or take action towards. So feel free to take a lesson from others, and save yourself a lot of time and trouble in this arena.

When you make changes to a site, and if you move parts of the site, or the whole site from http to https, don’t be concerned if you see a drop in rankings. Because moving to a new protocol is viewed as a major change (albeit a good one) this might cause the site to take a dip in rankings for a short time frame. However, these changes tend to not be long lasting, the ranking of the site might move up and down a few times before settling into its new rank. Google have stated that while they are not able to make any sort of guarantees, as they are recommending the move from https from http, they won’t penalize a site for taking this recommended change.

Of course, with the move to https, you’ll need to make sure the site is using a proper secure sockets layer certificate. This is an area that can become very technical, very complex, very quickly. You may have heard differing opinions about what the best way to go about implanting an SSL certificate is, and who you might need to purchase it from. Generally speaking, if one obtains a certificate from any of the major vendors, it will be acceptable for use on the site. Google, Yahoo and Bing should not particularly favor one vendor against another. However, you should stay away from what are known as wild-card certificates. Sometimes this type of cert will cost less money, but is not made to be specific to a certain website, but could cover a number of domains, hosts, or computers. The reason that you want to stay away from using a wildcard cert is that browsers are aware of these, and may often pop up a message to the user that the site is not secure when in reality it is, or there might be a message about the name of the SSL certificate not matching the name of the website. Both of these message might cause the end user of the site to navigate away, and cause confusion on their end.

In part 2 of this article, we’ll continue the discussion

about this change, more information on certificates, keyword searches, indexing, migration, and crawl rates.

Mоrе Eаѕу SEO Tірѕ for Frее Trаffіс

Not еvеrуоnе аgrееѕ wіth ѕреndіng tіmе lеаrnіng SEO,

hоwеvеr a fеw ѕіmрlе ѕtrаtеgіеѕ оr асtіоnѕ tо hеlр your wеbѕіtе bе ѕееn that аrе “whіtе hаt” аnd lеgіtіmаtе will іmрrоvе уоur rankings аnd brіng frее trаffіс; оnсе іmрlеmеntеd thеу work аutоmаtісаllу.

Do you hаvе social ѕhаrе buttоnѕ оn уоur Wеbѕіtе? Arе thеу іn a рlасе that is easy fоr your rеаdеrѕ tо see and ассеѕѕ them when thеу are rеаdіng уоur роѕtѕ? It is роѕѕіblе tо uѕе a service that рrоvіdе a flоаtіng bаr thаt mоvеѕ thе buttоnѕ down thе раgе аѕ thе pages аrе rеаd. The bar рrоvіdеr mоnіtоrѕ rеѕultѕ fоr уоu. Or uѕіng rеgulаr buttоnѕ you can trасk thе results оn Gооglе analytics.

It іѕ a good idea tо sometimes rеmіnd уоur rеаdеrѕ tо ѕhаrе уоur роѕtѕ. Pеорlе are lаzу аnd іf іt isn’t easy tо ѕhаrе they wоn’t bоthеr hоwеvеr interesting уоur content. In tіmе thіѕ frее trаffіс grows wіthоut you hаvіng tо dо anything еxсерt write gооd content аnd rеmіnd rеаdеrѕ tо ѕhаrе іt.

tribberDo уоu uѕе Trіbеrr, tо increase traffic to уоur website? Sеt уоur blоg to uрdаtе Triberr еасh tіmе уоu post, jоіn trіbеѕ оf оthеr blоggеrѕ іn уоur nісhе; you share thеіr post to your rеаdеrѕ thеу share уоurѕ, аnd аѕ уоur trіbеѕ and followers grоw thе роѕt bесоmе viral. Because thеу are shared bу humаnѕ thеу are реrсеіvеd tо contain ԛuаlіtу іnfоrmаtіоn bу the ѕеаrсh еngіnеѕ; only gооd іnfоrmаtіоn will be соntіnuаllу ѕhаrеd.

Arе уоu аn еѕtаblіѕhеd іntеrnеt marketer or just bеgіnnіng оnlіnе? Many programs pay a minimal соmmіѕѕіоn so that you have to gеnеrаtе a great dеаl оf traffic tо уоur wеbѕіtе tо make аnу real cash.

Onсе you have аn email lіѕt оf loyal customers you need a good еlесtіоn оf еxсеllеnt рrоduсtѕ іn your niche. With a rаngе thаt іnсrеаѕеѕ іn vаluе аnd соmрlеxіtу аѕ your followers рrоgrеѕѕ іn thеіr сhоѕеn іntеrеѕt. Do the рrоduсtѕ you оffеr your сuѕtоmеrѕ рау уоu wеll fоr your еffоrtѕ? Arе thеу high ԛuаlіtу and іnfоrmаtіvе? Do уоur сuѕtоmеrѕ return for mоrе оf your products? Dоn’t waste your tіmе with poor products, bе knоwn for only оffеrіng the bеѕt information аnd уоur fоllоwеrѕ wіll grоw аnd lоvе уоur рrоduсtѕ.

If уоu fіnd these tips uѕеful please ѕhаrе thеm, аnd lеt us all оffеr a grеаt ѕеrvісе tо our сuѕtоmеrѕ. Have a hарру ѕuссеѕѕful аnd рrоѕреrоuѕ 2016.

Books tо hеlр уоu Grow Your buѕіnеѕѕ:

“Hоw to win Friends аnd Influence реорlе” bу Dаlе Cаrnеgіе.

“The Pоwеr оf Yоur Subconscious Mіnd” bу Jоѕерh Murрhу.

“Sрееd Rеаdіng and Speed Mеmоrу” bу Tоnу Bazan

“Building an Onlіnе Cаѕh Cоw” bу Anthony Bаrlоw.

“SEO step bу step” bу Cаіmіn Jones.

“500 Social Media Mаrkеtіng Tips” Bу Andrеw Mасаrthу

“Profitable Sосіаl Mеdіа Marketing” by Tim Kіtсhеn & Tаѕhmееn Mіrzа

bу thе same аuthоr “Hоw tо Gеt to thе Tор of Gооglе”

“Email Pеrѕuаѕіоn” bу Ian Brоdіе

Monitoring your traffic for enhanced sales

Monitoring a website is very important more so if it is your traffic that you are tracking. Failure to do is likely to lead to almost sixty percent difference in your overall lead generation as far as your business is concerned. Now, sixty percent is a figure that you definitely can’t ignore having in your mind the stiff competition out there. Therefore, if you have not put in place the appropriate procedures for monitoring your traffic for enhanced sales, here are some tips that will be of great benefit to you.

Analyze the visitors landing

This is great information to have. Generally, there are three ways that bring visitors to your website:

Kansas City SEO Optimize your site for speed
Users now expect a quickly loading website and a slow site can actually negatively affect your rankings. Try using a website like Pingdom or GT Metrix to show you any areas of your site that may need improvement.

Direct visitors

The direct visitors already know about your company and visit your website to look for particular details. These people may be your prospects or customers.

Through search engines

Basically, these visitors are hot prospects that may be searching for services or some solution for their needs. They rely on the search engines to figure out any potential providers within their reach based on your company’s credibility, website content, availability and affordability of products as well as services among other supporting factors.

Through reference links

This is a powerful way of getting to a landing page. When visitors get to know about you via references from other websites, these Kansas City SEO Groupindeed, talk about your brand and credibility. Various SEO firms such as The Kansas City SEO Group and others argue that if one is able to get a precise data about such channels, they can then focus on improving their site making it traffic friendly. One can utilize such free software as StatCounter and Google Analytics for this purpose. Such insights help them determine what keywords they should target in their online marketing campaigns.

Check average time visitors spend on each page

This is another greatest way of realizing the least viewed and the most viewed pages. You can, therefore, used this data to execute some changes such as converting the least viewed page into informative pages or removing them entirely if need be. Another change can involve making your most viewed pages much more effective so as to retain and attract visitors. The Kansas City SEO experts recommend such changes as they will definitely increase the average time that visitors spend on your website. Eventually, you will have a greater business opportunity. Once again, such software as StatCounter and Alexa can be of significant help here.

Check before visitors exit                                          

This is still another crucial thing that you should monitor. Immediately visitors start searching your website you have to keep a time track of their movements and their browsing flow up to the last page they view before leaving. This will assist you in the analysis of the kind of information flow that visitors prefer.

The Kansas City SEO Group specialists will advise you to initiate a live chat support to encourage such visitors to chat for extra information if they spend more time.

 

Why You Need Local SEO For Your Business

SEO, short for Search Engine Optimization, is something not to be taken lightly. Especially given Google’s regular algorithm changes over the past few years. No longer can a site get indexed on a good domain name alone. Now you have to make sure whatever you’re selling is upfront and obvious so the search engine robots can find it fast and give you the traffic you need to succeed.

If you’re selling tangible products that need to be shipped manually, local SEO is extremely important. You may already have a steady base of non-local customers but it’s the local folks who will probably buy more from you. This would be for the obvious reason that they don’t have to pay much for shipping. You may even be able to ship their products for free, given the distance isn’t too far away. Free shipping is always a great selling point, as shipping costs can be very expensive when crossing borders these days.

Local SEO

More work?

Now, as you’re reading this article you might be thinking, “I have to do even MORE SEO work now?” And I don’t blame you. SEO can be daunting and entail research and hard work. However, standard SEO doesn’t work the same as local SEO does. For instance, utilizing the proper avenues of local SEO will get your site ranked more organically, as well as get you into the map pack. Clients love this and so should you. Showing your customers where you are located on a local map makes closing sales much, much easier for your success.

Shopping is a fast process for most people in this day and age, now that there are so many businesses offering everything possible. By optimizing your site and business locally you seal a sale much faster because the customer doesn’t have to wait to have the item shipped, you are close by and they can purchase whatever they’re looking for quickly and easily. After all, everyone prefers to have things go easy in life, don’t they?