The Future of Google Maps?

cosmetic dentist

Google Map Pack – The Evolution 

Phase 1: The 7 to 10 pack
A long time ago, Google had up to 10 spots in the map pack.  And in some cases they had additional listings on the side of the SERPS.
Google Map Pack

Phase 2: The 3 pack
Fast Forward a bit and the map pack went to 3 organic listings.
Honestly we wish Google would have stopped it here, but we don’t own Google and they rarely listen to us.  🙂 The geo location was more of an approximation and was easier to rank in a proximity just by being the biggest dude on the block.  In some cases you didn’t even need a physical location to rank well in the 3 pack.  This was pre-Possum algorithm update and there weren’t a lot of places being filtered based on the zoom level etc.

This was essentially the glory days of the map pack for SEOs.
-Get more review than your competitors
-Optimize your Google My Business Account
-Claim review sites like Yelp, YP.com etc and you were good to go
New Google 3 Pack

Phase 3 -Invasion of the Ads.

We all knew this was inevitable.  Google makes money off of ads and if you make the ads the first thing people see, then they tend to click on them.

 

map pack with ads
And the geolocation has gotten MUCH MUCH better than it used to be. Based on our testing, the geolocation is the separating factor now when it comes to ranking in the map.  No matter how much you try and game the system, the physical location based off of your Google My Business listing is going to be the key.

This is where the elite SEO people hang out.  If you have a business in the 3 pack in this day and age it is not there by accident.  Someone has worked really hard with all the aforementioned tactics, plus they may have gone so far as to optimize their own Google Map settings.  Honestly, its really hard to tell what is going on with a listing just from a cursory glance.

Let’s take a look shall we?
Some of our friends who run an SEO firm have been working with a local dentist for the past 9 months or so.   We are relaying this second hand, so bare with us if the details are a bit fuzzy.

The owner of Perfect Smiles Dental Care in Lenexa went through the classic technology crash and burn.  A few years back, he had a site built by one of the larger medical marketing firms.  It ranked well and his site had great visibility. He dominated not only his suburb, but most of the surrounding suburbs.

The crash
This site started to suffer when Google rolled out the 1st phase of Mobilegedon.  This was an update to the algorithm that penalized sites that were not mobile friendly.  By the way, you can check to see if your site is mobile by visiting this site.

The burn
According to the story, a top level dental marketing guru was brought into “fix” things.  Well, he sure fixed things. He had the robots.txt file set to block all the Googlebots and well..you know the rest.

The revival
The dentist hired our boys to dig him out of the hole he was in.  It took them almost 6 months to do it, but look at the maps results they have gotten for him.

Study their maps below and see if you can learn some tricks to use for your clients.  (We’re not going to give you all the answers here 🙂 )

Enjoy !

 

 

The State of SEO – Local Focus

local seo tips

8 +1  Local Marketing Tips That WILL Help You in 2016:

1. KEYWORD RESEARCH.  <<< READ THAT AGAIN

Keyword research is paramount to your success. Without quality keyword research, the rest of your efforts are like throwing rocks at a moving train. Sure, it might eventually work, but its going to take A LONG TIME. Do the work up front and the back side of it is much easier…trust us on this one  🙂
The end result or the accomplished outcomes need to be utilized in material, Meta summary, titles, headers and also footers need to be consistent and also according to the Google’s accepted standards. Make them the important and also important component of your social networks approach as well as blog writing to involve increasingly more clients.

With no uncertainty, key words method is the controlling aspect on the planet of Search Engine Optimization. It is vital to establish as well as keep the key words technique to deal with a neighborhood market as well as the customers by the environments. Make an audio keyword research study by utilizing the Google Key phrase Coordinator and also filtering system the outcomes on the basis of geographic areas and also determine its competitiveness and also effectiveness.

Things to Review:

How you can discover the lengthy tail keyword phrases for a project ?

Ways to discover affordable key phrases for your site?

Are there outbound link opportunities?

Are there guest blogging opportunities ?

2. Stay abreast of Google Trends and changes:

As the component of regional Search Engine Optimization, it is obvious to obtain noted on Google. The leading internet search engine has the unbelievable power and also the capability to grow your company by better search results. The clients really search for the firms with the very best services and product choices at the neighboring surrounding. Once they uncover your company, they will certainly call you or stroll thru the actions explained and also presented on Google. Right here it is necessary that you choose an appropriate arrangement to ensure that the site visitors and also possible customers might effortlessly get in touch with you.

seo title tags3. Select the appropriate title tags:

As the component of your method to obtain greater search position results, you should achieve this job with well crafted title tags. Submitting the titles on the internet site, it is rather easy to guarantee that you have actually improved the local Search Engine Optimization for your site. Take it seriously as it is the specific web pages and also not the websites, which Google offers the rankings. Currently, you should center every web page on your website making it much easier to acquire the natural search results page. Normally, the style of a key keyword-secondary key words is called one of the most efficient one.

4. Check and then double check your company listings in the major directory sites:

Do some study online as well as you will definitely locate different websites giving the concept or alternatives of the directory sites to detail on your web site. It is currently simpler to figure out the practical as well as exceptional top quality online directory site to be used for the improvement of your company. With an appropriate directory site, you could guarantee a far better search position. There are different paid directory sites additionally such as Yahoo. Though you need to pay money, however it likewise provides you the good return.

Google Plus SEO 5. Make use of the power of Google+

You have to begin it with crafting a Google plus company web page as well as having a strenuous exposure. Being energetic at Google plus will certainly provide you the much better benefit compared to other social networks system as it is straight funded and also mentored by Google itself. Your tasks, efficiency, and also connection on the Google plus will definitely be thought about for the ranking decision of your website. It is additionally recommended to publish the material on the various other leading websites additionally. As an example, Facebook and also ask your fans and also consumer to communicate their testimonials. The client evaluates on your Google+ company web page is an effective neighborhood Search Engine Optimization strike.

6. Area web pages:.

It is likewise suggested to establish some geo-targeted place web pages on the basis of the leading areas that your company offers. This action will certainly raise your ranking for that certain area with time. Below every single information of the area is had to be concentrated and also the address, title, and also the various other factors have to utilize the name of the city or community with high factor to consider. Some entrepreneur as different area web pages on their website, but also for accomplishing the most effective results it is important to craft simply one for the major target location and also offer your prime focus to it. Check out how these guys are ranking for Sports Performance Kansas City and they are located in the next suburb over. Well done !

7. Never ever neglect your Name Address Place:.

The term NAP or Name Address Place  is made use of for explaining the name, address, as well as area. You should discuss all these information with severe clearness as well as high exposure (such as food selection, headers, and also footers). Not just at your site, keep the appropriate Name Address Place positioning on the mobile web pages additionally. It will straight aid your existing and also the prospective customer to analyze your online and also physical existence. You could even more put a Google map that will certainly aid individuals browse your placement from their area. This activity is a valuable solution to your client, which potentially could not assist you in improving your search ranking, however could bring the customers straight at the front doors of your company.

8. Mobile accessibility:.

Mobile devices of all kinds are being utilized by a majority of the web users across the globe. According to the research studies, greater than 46% of the net searches are being executed via the mobiles as well as tablet computers. Google likewise has actually made different mobile updates as well as asked the internet site proprietors to update their site and also blog site according to the mobile responsiveness. They are additionally recommended to undergo the mobile-friendly test.

9. Track your shit.  In short monitor your stuff :.

Rank Tracking Without doing this, it is difficult to determine the performance of your project. To the research of the influence of your initiatives, you could continue the recurring system could make needed modifications. You need to evaluate the pre-local Search Engine Optimization situation in worry about sales, questions, interactions and also client testimonials with the information of existing day.

The above were some regional Search Engine Optimization suggestions or tactically created actions for usage of each market, firm or company that intends to be the leader of their neighborhood company environments and also maintain the future success. With the appropriate and also appropriate execution of these actions, any type of company could regularly maintain its stability as well as residential property.