its a kitty

CASE STUDY

Search engine optimization (SEO) is essential for any site today. Are you knowledgeable about the considerable advantages of search engine optimization? Being a professional search engine optimization company we supply search engine optimization services to improve your online search engine rankings.

This was exactly the case with the people at Catastic Products.

its a kitty

 

Catastic Products.  A cat odor eliminator solution.

THE PROBLEM
Catatsic Products was an emerging brand that was doing most things correctly, yet they were struggling to achieve market visibility for the search term Cat Odor Eliminator. They had a Shopify site and another e-commerce platform that frankly was losing them money.  Sales were spotty, unpredictable and their web design firm was not doing the best job of monitoring the metrics.  It was very much a hope and pray approach to marketing and sales.  Their website was not mobile. You can almost pinpoint the day they were crawled and were hit by Googles Mobile Friendly Algorithm update.

yo traffic sucks son

APPROACH
We decided the best course of action would be to start from scratch and do it the right way from the get go. The foundational components of SEO are the most important.
Here is what we did:

1) We selected a template that was mobile friendly and responsive
2) We set up the foundation of the website with a logical site structure.
3) We decided to consolidate all of their existing websites and web properties to a single, flagship website.
4) Good old fashioned on page SEO.  We handed the site over to the guys at the Kansas City SEO Group to handle the on-page SEO for us. We think they are the best in business.
5) Set up and optimized all of their existing social media sites.
6)  After discussing future business intentions with Catastic, we recommended that they use the FBA or Fulfilled By Amazon approach. We feel like it’s the best bang for the buck for smaller, burgeoning companies.  It also reduces a lot of the day in day things like order fulfillment, distribution and returns.  By using Amazon it allows them to focus on growing their business while not getting mired down with the day to day of shipping etc
7) Facebook Ads.  We implemented a highly targeted Facebook ad campaign. We used several rounds of A/B testing on 5 groups of ads.  Over the course of a few weeks, we were able to hone their audience  down and get really great engagement numbers.

FUTURE STEPS/RESULTS
Over the past 6 months (that’s why we haven’t been posting much :)   )  we have been coaching them on continuing to work on their social media presence to help their site climb in the rankings.  Catastic is a smaller guy going up against some big name, big brand companies.  It’s taking awhile, but we have moved them from page 11 to page 3.  With some continued work on their part, we believe they will be on the 1st page of Google.  We consistently adjusting our online marketing strategy for them.Now we are providing measurable and profitable leads for them. We’d love to help you and your company out as well. Reach out and say hi.

SEO consulting services

SEO consulting services offer your site a strong competitive benefit in the search results page, thanks to our experience and long history of getting websites ranked. In addition to making content readily available to online search engine, SEO likewise assists boost rankings so that content will be placed where searchers will quicker discover it. The Internet is becoming significantly competitive, and those companies who carry out SEO will have a decided benefit in customers and visitors. Producing a site that can attain high ranking involves more than just technical ability, or content generation, or links, or engagement objects or online search engine submission alone; it requires an integrated effort. Google is looking for pages that contain high-quality, appropriate details about the searcher’s inquiry.

If online search engines can not discover your website, or add your content to their databases, you miss out on extraordinary chances to drive traffic to your site.

You’ll find it here Also well worth taking a look at is Moz’s Newbie’s Guide To SEO,” which you’ll discover here, and the SEO Success Pyramid from Small company Browse Marketing. The biggest search marketing conference and expo returns to San Jose March 1-3. Investing in SEO can have a remarkable rate of return compared to other types of marketing and promotion. Your web pages must make that high ranking with high-quality content and best-practice SEO optimization essentials. Still, even for the best websites, preserving a leading organic SEO ranking requires continuous keyword monitoring and content reworking.search-analytics[1]

We believe it is necessary that you find out how the online search engine associate with each other. The major engines are constantly working to improve their innovation to crawl the web more deeply and return much better lead to users. Before you begin, you ought to comprehend that being amongst the leading 3 rankings in online search engine results can be attained, however not without terrific effort.

This might vary from niche to niche, but it’s likely that Google is the dominant player in the search engine result that your business or site would want to show up in, and the best practices detailed in this guide will assist place your site and its material to rank in other online search engine, as well. Sign up for our weekly SEO and everyday SearchCap newsletters for a recap of all the latest SEO relevant news, pointers and techniques from Internet search engine Land and other sources all over the Web. Free SEO education is commonly available on the internet, consisting of in guides like this.

Mоrе Eаѕу SEO Tірѕ for Frее Trаffіс

Not еvеrуоnе аgrееѕ wіth ѕреndіng tіmе lеаrnіng SEO,

hоwеvеr a fеw ѕіmрlе ѕtrаtеgіеѕ оr асtіоnѕ tо hеlр your wеbѕіtе bе ѕееn that аrе “whіtе hаt” аnd lеgіtіmаtе will іmрrоvе уоur rankings аnd brіng frее trаffіс; оnсе іmрlеmеntеd thеу work аutоmаtісаllу.

Do you hаvе social ѕhаrе buttоnѕ оn уоur Wеbѕіtе? Arе thеу іn a рlасе that is easy fоr your rеаdеrѕ tо see and ассеѕѕ them when thеу are rеаdіng уоur роѕtѕ? It is роѕѕіblе tо uѕе a service that рrоvіdе a flоаtіng bаr thаt mоvеѕ thе buttоnѕ down thе раgе аѕ thе pages аrе rеаd. The bar рrоvіdеr mоnіtоrѕ rеѕultѕ fоr уоu. Or uѕіng rеgulаr buttоnѕ you can trасk thе results оn Gооglе analytics.

It іѕ a good idea tо sometimes rеmіnd уоur rеаdеrѕ tо ѕhаrе уоur роѕtѕ. Pеорlе are lаzу аnd іf іt isn’t easy tо ѕhаrе they wоn’t bоthеr hоwеvеr interesting уоur content. In tіmе thіѕ frее trаffіс grows wіthоut you hаvіng tо dо anything еxсерt write gооd content аnd rеmіnd rеаdеrѕ tо ѕhаrе іt.

tribberDo уоu uѕе Trіbеrr, tо increase traffic to уоur website? Sеt уоur blоg to uрdаtе Triberr еасh tіmе уоu post, jоіn trіbеѕ оf оthеr blоggеrѕ іn уоur nісhе; you share thеіr post to your rеаdеrѕ thеу share уоurѕ, аnd аѕ уоur trіbеѕ and followers grоw thе роѕt bесоmе viral. Because thеу are shared bу humаnѕ thеу are реrсеіvеd tо contain ԛuаlіtу іnfоrmаtіоn bу the ѕеаrсh еngіnеѕ; only gооd іnfоrmаtіоn will be соntіnuаllу ѕhаrеd.

Arе уоu аn еѕtаblіѕhеd іntеrnеt marketer or just bеgіnnіng оnlіnе? Many programs pay a minimal соmmіѕѕіоn so that you have to gеnеrаtе a great dеаl оf traffic tо уоur wеbѕіtе tо make аnу real cash.

Onсе you have аn email lіѕt оf loyal customers you need a good еlесtіоn оf еxсеllеnt рrоduсtѕ іn your niche. With a rаngе thаt іnсrеаѕеѕ іn vаluе аnd соmрlеxіtу аѕ your followers рrоgrеѕѕ іn thеіr сhоѕеn іntеrеѕt. Do the рrоduсtѕ you оffеr your сuѕtоmеrѕ рау уоu wеll fоr your еffоrtѕ? Arе thеу high ԛuаlіtу and іnfоrmаtіvе? Do уоur сuѕtоmеrѕ return for mоrе оf your products? Dоn’t waste your tіmе with poor products, bе knоwn for only оffеrіng the bеѕt information аnd уоur fоllоwеrѕ wіll grоw аnd lоvе уоur рrоduсtѕ.

If уоu fіnd these tips uѕеful please ѕhаrе thеm, аnd lеt us all оffеr a grеаt ѕеrvісе tо our сuѕtоmеrѕ. Have a hарру ѕuссеѕѕful аnd рrоѕреrоuѕ 2016.

Books tо hеlр уоu Grow Your buѕіnеѕѕ:

“Hоw to win Friends аnd Influence реорlе” bу Dаlе Cаrnеgіе.

“The Pоwеr оf Yоur Subconscious Mіnd” bу Jоѕерh Murрhу.

“Sрееd Rеаdіng and Speed Mеmоrу” bу Tоnу Bazan

“Building an Onlіnе Cаѕh Cоw” bу Anthony Bаrlоw.

“SEO step bу step” bу Cаіmіn Jones.

“500 Social Media Mаrkеtіng Tips” Bу Andrеw Mасаrthу

“Profitable Sосіаl Mеdіа Marketing” by Tim Kіtсhеn & Tаѕhmееn Mіrzа

bу thе same аuthоr “Hоw tо Gеt to thе Tор of Gооglе”

“Email Pеrѕuаѕіоn” bу Ian Brоdіе

Monitoring your traffic for enhanced sales

Monitoring a website is very important more so if it is your traffic that you are tracking. Failure to do is likely to lead to almost sixty percent difference in your overall lead generation as far as your business is concerned. Now, sixty percent is a figure that you definitely can’t ignore having in your mind the stiff competition out there. Therefore, if you have not put in place the appropriate procedures for monitoring your traffic for enhanced sales, here are some tips that will be of great benefit to you.

Analyze the visitors landing

This is great information to have. Generally, there are three ways that bring visitors to your website:

Kansas City SEO Optimize your site for speed
Users now expect a quickly loading website and a slow site can actually negatively affect your rankings. Try using a website like Pingdom or GT Metrix to show you any areas of your site that may need improvement.

Direct visitors

The direct visitors already know about your company and visit your website to look for particular details. These people may be your prospects or customers.

Through search engines

Basically, these visitors are hot prospects that may be searching for services or some solution for their needs. They rely on the search engines to figure out any potential providers within their reach based on your company’s credibility, website content, availability and affordability of products as well as services among other supporting factors.

Through reference links

This is a powerful way of getting to a landing page. When visitors get to know about you via references from other websites, these Kansas City SEO Groupindeed, talk about your brand and credibility. Various SEO firms such as The Kansas City SEO Group and others argue that if one is able to get a precise data about such channels, they can then focus on improving their site making it traffic friendly. One can utilize such free software as StatCounter and Google Analytics for this purpose. Such insights help them determine what keywords they should target in their online marketing campaigns.

Check average time visitors spend on each page

This is another greatest way of realizing the least viewed and the most viewed pages. You can, therefore, used this data to execute some changes such as converting the least viewed page into informative pages or removing them entirely if need be. Another change can involve making your most viewed pages much more effective so as to retain and attract visitors. The Kansas City SEO experts recommend such changes as they will definitely increase the average time that visitors spend on your website. Eventually, you will have a greater business opportunity. Once again, such software as StatCounter and Alexa can be of significant help here.

Check before visitors exit                                          

This is still another crucial thing that you should monitor. Immediately visitors start searching your website you have to keep a time track of their movements and their browsing flow up to the last page they view before leaving. This will assist you in the analysis of the kind of information flow that visitors prefer.

The Kansas City SEO Group specialists will advise you to initiate a live chat support to encourage such visitors to chat for extra information if they spend more time.

 

Cat Stain and Odor Eliminator from Mother Nature

Perhaps you have come across all kinds of Cat Stain and Odor Eliminator out there. You may have even tried some of them, and you realized that they wouldn’t perform as their manufacturers claimed. Maybe some did well on the dog urine but didn’t work right on the cat urine or odor .some other Cat Stain and Odor Eliminators cannot get rid of nay odor or stain at all. Others are very effective, but you cannot find them on the shelves of your local store.

Problems with the Commercial Cleaners
A few commercial stain and odor removers actually do work, but getting them is the real task. Those that perform well

cat urine on carpet

normally contain live bacteria or enzymes. For those of you who may wonder why they contain such elements, it is all about the composition of the cat urine. This stuff forms some crystals that have a tendency to cling to almost all surfaces.
Bleach and water among other home cleaning solutions cannot get rid of these crystals. Remember that most of the household cleaning solutions are usually formulated to handle grease and dirt. On the other hand, the crystals formed from the cat’s urine are tougher than grease and dirt, and therefore, you require to use cleaning solutions that have the capacity to break these crystals down to a chemical level. Lucky enough, Mother Nature is very rich in products that are capable of doing just that.
Let us take a closer look at these products:

White Vinegar
This product is great first line cleaner for fresh and wet cat urine marks on delicate items such as silk blouses. White vinegar is naturally gentle and takes away odors very well. Even though it will leave its heady odor behind, it will dissipate in a matter of hours. Using it in a room that is closed up takes some days but eventually it disappears. Brown vinegar has an equal capacity for removing cat stain and odor, but the disadvantage of using it is the likelihood of leaving a brown or yellowish stain of its own.

Hydrogen Peroxide
Hydrogen Peroxide typically contains hydrogen and oxygen and is among the strongest solution to cat stains and odor. It’s known for removing set and older stains. However, you should use only a three percent solution of this product since stronger solutions of the same can leave ugly marks on your linoleum or hardwood floor, or cause more harm.

Other Ingredients
There exist other typical household products that can be used as a Cat Stain and Odor Eliminator. These range from liquid castile soap, baking soda, to other kinds of mouthwash and lemon juice. However, using just a single ingredient won’t help much .you can use a combination of several ingredients in the correct amounts to either cause a chemical reaction to break up the crystals formed from cat urine, or to increase the combinations overall power.

Why You Need Local SEO For Your Business

SEO, short for Search Engine Optimization, is something not to be taken lightly. Especially given Google’s regular algorithm changes over the past few years. No longer can a site get indexed on a good domain name alone. Now you have to make sure whatever you’re selling is upfront and obvious so the search engine robots can find it fast and give you the traffic you need to succeed.

If you’re selling tangible products that need to be shipped manually, local SEO is extremely important. You may already have a steady base of non-local customers but it’s the local folks who will probably buy more from you. This would be for the obvious reason that they don’t have to pay much for shipping. You may even be able to ship their products for free, given the distance isn’t too far away. Free shipping is always a great selling point, as shipping costs can be very expensive when crossing borders these days.

Local SEO

More work?

Now, as you’re reading this article you might be thinking, “I have to do even MORE SEO work now?” And I don’t blame you. SEO can be daunting and entail research and hard work. However, standard SEO doesn’t work the same as local SEO does. For instance, utilizing the proper avenues of local SEO will get your site ranked more organically, as well as get you into the map pack. Clients love this and so should you. Showing your customers where you are located on a local map makes closing sales much, much easier for your success.

Shopping is a fast process for most people in this day and age, now that there are so many businesses offering everything possible. By optimizing your site and business locally you seal a sale much faster because the customer doesn’t have to wait to have the item shipped, you are close by and they can purchase whatever they’re looking for quickly and easily. After all, everyone prefers to have things go easy in life, don’t they?