Monitoring your traffic for enhanced sales

Monitoring a website is very important more so if it is your traffic that you are tracking. Failure to do is likely to lead to almost sixty percent difference in your overall lead generation as far as your business is concerned. Now, sixty percent is a figure that you definitely can’t ignore having in your mind the stiff competition out there. Therefore, if you have not put in place the appropriate procedures for monitoring your traffic for enhanced sales, here are some tips that will be of great benefit to you.

Analyze the visitors landing

This is great information to have. Generally, there are three ways that bring visitors to your website:

Kansas City SEO Optimize your site for speed
Users now expect a quickly loading website and a slow site can actually negatively affect your rankings. Try using a website like Pingdom or GT Metrix to show you any areas of your site that may need improvement.

Direct visitors

The direct visitors already know about your company and visit your website to look for particular details. These people may be your prospects or customers.

Through search engines

Basically, these visitors are hot prospects that may be searching for services or some solution for their needs. They rely on the search engines to figure out any potential providers within their reach based on your company’s credibility, website content, availability and affordability of products as well as services among other supporting factors.

Through reference links

This is a powerful way of getting to a landing page. When visitors get to know about you via references from other websites, these Kansas City SEO Groupindeed, talk about your brand and credibility. Various SEO firms such as The Kansas City SEO Group and others argue that if one is able to get a precise data about such channels, they can then focus on improving their site making it traffic friendly. One can utilize such free software as StatCounter and Google Analytics for this purpose. Such insights help them determine what keywords they should target in their online marketing campaigns.

Check average time visitors spend on each page

This is another greatest way of realizing the least viewed and the most viewed pages. You can, therefore, used this data to execute some changes such as converting the least viewed page into informative pages or removing them entirely if need be. Another change can involve making your most viewed pages much more effective so as to retain and attract visitors. The Kansas City SEO experts recommend such changes as they will definitely increase the average time that visitors spend on your website. Eventually, you will have a greater business opportunity. Once again, such software as StatCounter and Alexa can be of significant help here.

Check before visitors exit                                          

This is still another crucial thing that you should monitor. Immediately visitors start searching your website you have to keep a time track of their movements and their browsing flow up to the last page they view before leaving. This will assist you in the analysis of the kind of information flow that visitors prefer.

The Kansas City SEO Group specialists will advise you to initiate a live chat support to encourage such visitors to chat for extra information if they spend more time.


Cat Stain and Odor Eliminator from Mother Nature

Perhaps you have come across all kinds of Cat Stain and Odor Eliminator out there. You may have even tried some of them, and you realized that they wouldn’t perform as their manufacturers claimed. Maybe some did well on the dog urine but didn’t work right on the cat urine or odor .some other Cat Stain and Odor Eliminators cannot get rid of nay odor or stain at all. Others are very effective, but you cannot find them on the shelves of your local store.

Problems with the Commercial Cleaners
A few commercial Cat Stain and Odor Eliminator actually do work, but getting them is the real task. Those that perform well

cat urine on carpet

normally contain live bacteria or enzymes. For those of you who may wonder why they contain such elements, it is all about the composition of the cat urine. This stuff forms some crystals that have a tendency to cling to almost all surfaces.
Bleach and water among other home cleaning solutions cannot get rid of these crystals. Remember that most of the household cleaning solutions are usually formulated to handle grease and dirt. On the other hand, the crystals formed from the cat’s urine are tougher than grease and dirt, and therefore, you require to use cleaning solutions that have the capacity to break these crystals down to a chemical level. Lucky enough, Mother Nature is very rich in products that are capable of doing just that.
Let us take a closer look at these products:

White Vinegar
This product is great first line cleaner for fresh and wet cat urine marks on delicate items such as silk blouses. White vinegar is naturally gentle and takes away odors very well. Even though it will leave its heady odor behind, it will dissipate in a matter of hours. Using it in a room that is closed up takes some days but eventually it disappears. Brown vinegar has an equal capacity for removing cat stain and odor, but the disadvantage of using it is the likelihood of leaving a brown or yellowish stain of its own.

Hydrogen Peroxide
Hydrogen Peroxide typically contains hydrogen and oxygen and is among the strongest solution to cat stains and odor. It’s known for removing set and older stains. However, you should use only a three percent solution of this product since stronger solutions of the same can leave ugly marks on your linoleum or hardwood floor, or cause more harm.

Other Ingredients
There exist other typical household products that can be used as a Cat Stain and Odor Eliminator. These range from liquid castile soap, baking soda, to other kinds of mouthwash and lemon juice. However, using just a single ingredient won’t help much .you can use a combination of several ingredients in the correct amounts to either cause a chemical reaction to break up the crystals formed from cat urine, or to increase the combinations overall power.

Why You Need Local SEO For Your Business

SEO, short for Search Engine Optimization, is something not to be taken lightly. Especially given Google’s regular algorithm changes over the past few years. No longer can a site get indexed on a good domain name alone. Now you have to make sure whatever you’re selling is upfront and obvious so the search engine robots can find it fast and give you the traffic you need to succeed.

If you’re selling tangible products that need to be shipped manually, local SEO is extremely important. You may already have a steady base of non-local customers but it’s the local folks who will probably buy more from you. This would be for the obvious reason that they don’t have to pay much for shipping. You may even be able to ship their products for free, given the distance isn’t too far away. Free shipping is always a great selling point, as shipping costs can be very expensive when crossing borders these days.

Local SEO

More work?

Now, as you’re reading this article you might be thinking, “I have to do even MORE SEO work now?” And I don’t blame you. SEO can be daunting and entail research and hard work. However, standard SEO doesn’t work the same as local SEO does. For instance, utilizing the proper avenues of local SEO will get your site ranked more organically, as well as get you into the map pack. Clients love this and so should you. Showing your customers where you are located on a local map makes closing sales much, much easier for your success.

Shopping is a fast process for most people in this day and age, now that there are so many businesses offering everything possible. By optimizing your site and business locally you seal a sale much faster because the customer doesn’t have to wait to have the item shipped, you are close by and they can purchase whatever they’re looking for quickly and easily. After all, everyone prefers to have things go easy in life, don’t they?